Why Even A £20,000 Website Is A Bargain

Imagine that you have just hired a new salesperson named Jill. Here is everything you need to know about Jill:

Jill works 24/7, 365 days a year. She never sleeps, never eats. Her only purpose in life is to talk to your customers and promote your business. Jill is the perfect sales professional. She knows everything about the company like the back of her hand, and can pitch it perfectly every time.

Jill talks to hundreds of people every day. She can talk to them all at once and still give everybody one-on-one attention. Jill travels well. She can be anywhere in the world at any time, and multiple places at once if she needs to be. Best of all, she files no expense claims and never goes off sick.

Jill learns quickly. You’ll only have to tell her once. For example, with just a couple of days of training she can learn to speak any language.

And now for the best part.
Jill is a bargain. I mean a real steal. Let’s assume your company employs Jill for two years — that initial £20,000 investment comes out to a measly salary of £10,000/year. And the longer you work together, the cheaper she gets. And she’ll never quit! Crazy or what!

Jill would be better off unemployed though, wouldn’t she? You pay this poor woman £1.14 an hour, don’t you? Yet she stands under your boot and works tirelessly around the clock for just one cause: your cause. I can see it in your eyes. You kind of feel sorry for Jill now, don’t you?

That is because you’re crazy! Jill has no feelings, she’s not a real person. She’s a website. She’s your website.

Now go out and try to find an actual person that will work that perfectly for 8,760 hours a year. Or try reducing the pay of your best employee to £1.14 an hour and see if they hang around. Good luck with that!

From your perspective, it shouldn’t matter. Whatever the price of your professional website, whether it works out at £1,000 or £100,000, it will be a steal because it’s all relative and we make sure its value is exponentially greater than its price tag.